In 2024, crypto launches grew significantly fueled by Bitcoin resurgence and political support, especially in the U.S. Token presales have become major events for new crypto projects, offering insider advantages for investors to grab tokens at discounted prices.
Well-structured presales can skyrocket investor interest and demand promoting further sales during the Initial Coin Offering (ICO) and Initial DEX Offering (IDO) phases. Successful presales boost projects’ credibility and visibility yielding higher success results especially when paired with effective crypto marketing.
Some presale success stories include Ripio which raised over $31 million during the presale. Cofound.it broke the record by selling all the presale tokens in less than 3 days to raise over $14 million in 2017. Only recently, Wall Street Pepe’s presale surpassed $68 million raking among the top presale performances in 2024/2025. What if your crypto project could be among the best presale performers?
In a recent interview with BitCourier, BrandPR CEO, Radhe Gupta, sharing his views on successful crypto marketing and trust building says:
“Transparency wins every time. Speak directly to your community, whether it’s about delays, tokenomics or road roadmap changes. Trust isn’t built through campaigns but in how you show up.”
What Is Crypto Tokenomics?
Presale tokenomics are models designed for effective minting, distribution, and circulation of tokens ahead of projects’ official public launches. Additionally, tokenomics provides vesting strategies, shielding projects from the negative effects of mass selling once the tokens are listed.
Tokenomics enables investors to critically analyze the long-term prospects of cryptocurrencies before buying. Good tokenomics raises investor interest and community confidence, contributing largely to the project’s success.
This article focuses on the basics of presale tokenomics including understanding its key components, selecting the right blockchain, and selecting a launchpad.
Why does presale tokenomics hold much weight in the crypto projects?
By breaking down the mechanics of assets’ workability, tokenomics reveals the psychological and behavioral aspects that could affect the crypto’s future value. Also, setting aside buying and holding incentives can lead to project success in the long run.
Among the major components of tokenomics include;
Token Supply: Inflation and Deflation
Here tokenomics addresses the initial token supply, total future supply, and the rate at which more tokens get released in the market or burnt. In most cases, tokens with limited supply increase in value over time(deflation) while the token value decreases if more are in the market (inflation). Let’s look at two famous examples; Bitcoin and Dogecoin.
Bitcoin will ever have 21,000,000 tokens in supply, which are released at a rate that gets halved every four years. With roughly 19,000,000 (90%) already in circulation, only 2,000,000 tokens will be released in the next 100 years or so. Inflationary pressure for BT therefore is minimal. Dogecoin, on the other hand, has no cap on the maximum token supply and is inflating at 5% per year. Therefore, the inflationary tokenomics for DOGE will erode its value more than BTC in the next decade.
Token Demand: Projected ROI and Lock Up Incentives
Limited supply alone does not determine the crypto’s value. Investors’ belief in the current and future value is the key to maintaining constant demand. How much income inflow can the tokens generate if held? For instance, Ether offers more ETH tokens for staking at 5% APY while SUSHI offers a share of Sushi protocol revenue at 10.5% APR.
Token Distribution
Well-structured, clearly detailed token allocation among different stakeholders maintains transparency, ensures fairness, and allows investors to predict the project’s long-term sustainability. Calculated percentages are allocated to presale investors, the development team, founders, airdrops, and community incentives. Incorporating vesting and release, and burn in the initial distribution eliminates future sudden supply changes, balancing prices.
Vesting/ Scheduled release: By vesting, the project team structures gradual token releases to prevent large holders from flooding the market and dipping prices.
Token burn: Weather burning is scheduled or linked to specific activities, the resulting scarcity drives up prices and/or maintains price stability.
Token Utility
Cryptocurrencies with practical applications in blockchain ecosystems have recorded better performances in both the short and long term. Tokens with proper alignment with the project’s objective maintain genuine value and promote user engagement.
Incentivization Models
Encouraging participants to buy tokens or hold with tangible rewards maintains projects’ stability, stable growth, and resulting project success. This could include captivating staking returns or liquidity incentives.
Presale Tokenomics: Crucial Factors For Successful Launch
In addition to having a strong token with stable utility, building on the right blockchain and using the right presale launchpad can soar your project from the start.
Choosing A Suitable Launchpad
Launchpads are platforms that boost projects’ exposure to potential investors and help raise capital. Each platform offers its distinctively unique features. Among the widely-used launchpads include:
Dao Maker; Its major strength is its community-focused involvement, innovative fundraising, and presale marketing support.
Coin list; Ideal for projects seeking wide visibility and credibility due to its wide user base and extensive marketing support.
PinkSale; This platform offers anti-bot measures, multiple sale options, and automated liquidity locking measures.
Gempad; Focuses on security while providing both private and public sale pools.
Building On The Right Blockchain
Critical analysis of the project’s main needs and goals is key in selecting the blockchain network to build on. While complex DeFi projects prefer Ethereum, web3 gaming projects thrive on Solana. For instance;
Solana favors high-performance applications that require fast transaction speed. It offers low fees and a growing ecosystem but it has a relatively smaller and newer community.
Ethereum on the other hand, offers a larger community, high liquidity, and great smart contracts capabilities despite its high fees and slow speed.
Binance Smart Chain (BSC) offers affordable and quick transactions and a strong backing from Binance.
How To Apply Tokenomics In Presale
Analyse and outline the presale objectives such as community building, partnerships, or capital raising targets.
Maximize marketing strategies such as PR media marketing, influencer partnerships, or social media. Employ strategies that engage the targeted community.
Set parameters for presale price offers, bonuses, minimum and maximum contributions, and other early adopter benefits.
Lastly, verify compliance with relevant regulations.
Conclusion
Carrying out a successful cryptocurrency presale requires all involved elements to be in sync. Carefully selecting the blockchain to build on and the right launchpad is just the beginning. Applying effective tokenomics could moon your project at an unprecedented speed, quickly raising capital, and establishing robust communities.
Additionally, partnering with a reputable presale and ICO marketing firm can help navigate the complexities of the presale phase. It can help build a stable base for the crypto’s sustainable future growth.
Frequently Asked Questions (FAQ)
Does tokenomics matter in the long run?
Yes! If the project’s goal is to grow sustainably and be around decades from now, applying effective tokenomics design is critical.
Can I create my own tokenomics?
While it is possible for well-informed individuals, it is not advisable. Automated tools could be used but they have their limitations. Engaging the services of experts is the most effective way to ensure accurate calculations that yield successful results.
What is the difference between tokenomics, token economy, and token engineering?
These terms mean the same thing and can be used interchangeably. However, although there isn’t an official taxonomy, token economy is more comprehensive as it includes utility design.
